Selected Amazon Reviews

Let us celebrate one of the great social and technical breakthroughs of the 2010s: the invention of the “Bic for Her,” a biro so ergonomic even the wife could use it—and so pretty she would want to.

The Bic for Her originally came in pink and purple. A newer version exists, though it’s a muted black, with highlights:

• Fancy Jewel Accents

• Beautiful Floral Embossing

• Comfy, Rubber Grip

• 0.7 mm - Medium Point

• Metal Plated, Floral Nose Cone

That’s right: the nose cone of the Bic for Her subtly evokes the romance of flowers. An ideal anniversary gift!

The marketing of the Bic for Her was a viral, grassroots campaign, powered by enthusiastic Amazon reviews, of which this is representative:

★★★★★ Great Product!

My husband has never allowed me to write, as he doesn't want me touching men’s pens. However when I saw this product, I decided to buy it (using my pocket money) and so far it has been fabulous! Once I had learnt to write, the feminine colour and the grip size (which was more suited to my delica…